08.07.07

A touch of nostalgia or just marketing vomit?

Posted in Rants at 1:33 am by devilsangel1983

Movie Poster

Remember the 90’s when Simpsons’ mania was all over the place…. Well with the release of the long awaited full length movie it has hit again! This time it seems to be bigger than ever! It’s actually a little sickening this time around with all the marketing schemes they have had in place even before the movie was released to promote it. Grant it yes all movies are like that, any major or anticipated movie anyways.

Let’s see the big BK took on homer as the new spoke person for their new “ULTIMATE” whopper (which really isn’t that big of a deal since its just a whopper with more cheese and bacon added!). With that campaign they had the pint sized toy figures available for purchase. You know the ones I’m talking about, when your standing in line waiting to order your nice juicy burger and the little bastard in front of you can’t decide which one he wants or hes SCREAMING because the one he wants is not in stock! Yeah those figures! Also, as an added bonus BK teamed up with the simpson franchise to promote their simpsionizeme website. Which I fully admit I did try out with some ok results:

simpsionizeme

But, I’m noticing that maybe they are going a little overboard with the marketing on this movie. I mean grant it yes the simpsons are HUGE. I enjoy them and they have come a long way from when they first started, the animation is better, voices improved, story lines got a little more better but seemed to die off while they were making this movie…but still they have come a LONG way and have made a HUGE success of the idea they had!

Here is a few items they have come out with to promote the movie …now remember this is just a small fraction of what I found:


Set of fridge magnetsLimited edition cdLimited Edition Xbox 360Simpsons Samsung CellphoneAnother Samsung PhoneYET ANOTHER Cell phone

My problem is how much promotional marketing is too much? When are you over doing it? Yes I know this isn’t the only movie to have done this…Look at Transformers, LOTR, any big name movie and they all have done it. But, in all honesty, there has to be a limit to how much promotional stuff they can do. It’s ridiculous when everywhere you go your are only seeing one thing and for me at the moment its The Simpsons Movie!

What do you think? Do you think that sometimes these promoters go overboard?

~Yeah I’m a ranting, opinionated lunatic so what?!~

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